“Falling in Love With Virginia’s Northern Neck Wine Trail” is the theme of four television commercials produced for the Chesapeake Bay Wine Trail, thanks to a grant from Virginia Tourism Corporation (VTC). The commercials were produced by Tactics Branding from Richmond, VA. The 15-second ads will run on select cable channels in the Northern Virginia, Richmond and Southern MD markets, as well as streaming channels in Virginia Beach. They can also be viewed on the Trail’s YouTube channel, along with other videos created by the Trail.
Each advertisement highlights inviting aspects of the Trail, including award-winning wines, majestic vineyard views, historic wineries, entertainment, weddings and special events, signature oysters, winery dogs, and more.
Cathy Calhoun, owner of Trail member Ditchley Cider Works, spearheaded the grant application. The Trail was awarded $10,000, designed to help promote “Virginia is for WINE Lovers” tourism and overnight visitation throughout the Trail and the Commonwealth.
“I’m totally stoked about the VTC grant award to help us produce TV commercials to get the word out about our wine trail,” says Calhoun. “It’s a super program that provides resources for marketing efforts that we as a trail otherwise couldn’t afford on our own.”
Chesapeake Bay Wine Trail’s nine members are spread throughout the Northern Neck and Middle Peninsula. Several wineries offer lodging onsite in stately manor homes, historic inns and vacation rentals.
Watch the first video below, then visit the Trail’s YouTube channel to view more commercials and videos. Ads and videos are also shared on the Chesapeake Bay Wine Trail’s social media, such as Facebook, Twitter, and Instagram, and included in the Trail’s monthly e-newsletter. (Sign up on the home page of the Trail’s website.)
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